Top 5 Beauty Retail Apps on iOS in Uruguay Q2 2024

In the second quarter of 2024, the beauty retail app market in Uruguay saw varied performance among the top five applications on the iOS platform. Below, we break down the trends in downloads, revenue, and weekly active users for each app, based on data from Sensor Tower.

Ulta Beauty: Makeup & Skincare demonstrated steady activity in weekly active users, fluctuating between 98 and 119 throughout the quarter. Downloads showed a slight downward trend initially but picked up towards the end of the quarter, peaking at 41 in the first week of April and 36 in the final week of June.

Perfumerías DRUNI saw a modest increase in weekly active users, starting at 31 and rising to 35 by the end of the quarter. Downloads remained relatively low, with a peak of 15 in the first week of May and minimal activity in June.

IPSY: Personalized Beauty experienced minimal download activity, with sporadic downloads peaking at 3 in mid-May. No significant revenue or active user data was recorded for this period.

Nykaa Fashion - Shopping App had very limited download activity, with only a single instance of downloads recorded in the second week of April. No significant trends in active users or revenue were observed.

Nykaa – Makeup/Beauty Shopping similarly showed minimal download activity, with only one download in mid-April and no notable trends in active users or revenue.

For more detailed insights and data, visit Sensor Tower.